Guides / Bid/no-bid / Qualification KPIs

Qualification KPIs

Measure the gate, not just the scoreboard. Win rate lies about causation.


Decision latency, overrides, late reversals, and evidence completeness say whether the process works; win rate alone cannot, because easier tenders also raise it. Part of our guide on the bid/no-bid decision.

Published: 16 September 2026 · By Andre · Reviewed by Bill · selrob

Takeaways

  • Four process metrics: latency, overrides, late reversals, evidence completeness, defined with denominators.
  • Cohorts are received, gated, and decided, never mixed, never inferred.
  • Missing data is reported as missing; the review method says so upfront.

What do you measure?

Qualification KPI definitions, denominators and review method
Metric Definition Denominator
Decision latency Median days from receipt to recorded call All gated opportunities in the quarter
Override rate Share of calls reversed by authority above the gate All recorded calls in the quarter
Late-reversal rate Share of pursuits killed or withdrawn after week two All submitted pursuits in the quarter
Evidence completeness Share of records with all evidence fields filled at the call All records in the quarter; missing rows reported, not imputed

Volume and capacity reporting (workload, stage age, delivery overlap) belongs to pipeline metrics; the data-entry register is the pipeline register. This page measures decision quality: whether calls come fast, stand, and rest on evidence. Rising win rate alongside falling late reversals suggests the gate works: suggests, not proves, because market mix confounds everything and this page claims no causation.

How do you review?

Quarterly, from the register: received, gated, and decided cohorts kept distinct, denominators stated, missing data declared. Overrides get reasons reviewed one by one: a pattern of delivery vetoes means the gate misreads capacity; a pattern of late reversals means week-one reads are decorative. Sunk-cost persistence has its own page (the zombie bid) and its rate inside these numbers is the one to watch first.

What does this mean for the bid/no-bid call?

Nothing this quarter, and everything next quarter. KPIs tune the process that makes the calls; they do not make any single call. A gate measured honestly improves faster than a gate defended loudly.

Keep reading

Elsewhere in this guide.

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