For consultants & advisory firms
Your inventory is your people’s time. Chasing the wrong RFP does not just lose a bid — it burns the utilisation of the exact principals who would have delivered it. The question is never just can we win it. It is whether it is worth the week it takes to try.
What makes advisory pursuits expensive
Utilisation cost
Partners and principals writing proposals are not on the clock. The pursuit competes directly with the revenue that funds it.
Incumbent-shaped RFPs
Many advisory RFPs are wired for the current provider. The tell is in the criteria, if someone reads them closely enough to see it.
Panels vs. one-offs
Deciding which framework refresh deserves a tailored response, and which deserves a polite pass, is a judgement made under time pressure.
The three axes, tuned for advisory work
selrob reads the RFP and the evaluation criteria together, then tests them against your practice.
Strategy
Does this sit in the practice areas you are building a reputation in?
Capacity
Who writes it, who delivers it, and what does that cost in billable hours you cannot get back?
Risk
Scope ambiguity, fixed-fee exposure, and whether the criteria are quietly wired for an incumbent.
One RFP, in full
Not just a score. selrob names the principals it would tie up, the scope clause that needs capping, and the strategic case for the practice you are growing. The partner meeting is a decision, not a debate.
A 30-minute call. We’ll run it through selrob and show you the call it would have made.