A qualification layer for bid teams
selrob sits between an inbound RFP and the bid team's response engine. It tests every opportunity against corporate strategy, delivery capacity, and financial risk profile — before pursuit cost is committed. The recommendation that lands on the leadership desk is one the team can defend.
The approach
Most organisations spend their expensive expert hours on the wrong end of the funnel — writing responses to tenders that should never have made it through qualification in the first place. selrob sits one step earlier. Misalignment surfaces before a word is written.
Axis 1 — Strategy
selrob compares each tender against your stated strategic posture, target customer profile, and capability portfolio. Pursuits that drift from the plan are flagged before they accumulate momentum.
Axis 2 — Resources
Resourcing requirements, specialist subcontractor gaps, and delivery timeline conflicts are extracted and matched against your current capacity. The picture lands before commitment is made.
Axis 3 — Financial risk
Indemnity caps, penalty schedules, novation clauses, and pricing-matrix structures are surfaced and translated into commercial language. No more discovering a loss-maker in week three.
A note from Selton & Robinson
Writing better bids for the wrong work helps no one.
Automated bid-writing tooling has made it cheaper than ever to respond to tenders that should never have made it through qualification. Cheaper, not better. The problem is structural — and it sits one step before the response engine, not inside it. Pursuit decisions belong with the team doing the work and the leaders accountable for the strategy. Not with whoever is loudest about the pipeline.
Built for
Commercial Director
selrob tests indemnity caps, penalty schedules, and resourcing requirements against your delivery profile before the team writes a word.
Founder / Managing Director
Misalignment becomes visible before it becomes a half-written response. Leadership gets a defensible case for every opportunity the team takes forward.
Bid / Pursuit Manager
selrob does the document parsing and risk surfacing in hours, so your expertise goes into deciding — and the no-bid is one leadership signs off, not one you have to defend alone.
Technical Leader
Technical scope, capability matrices, and architecture constraints are surfaced from the documentation set before you're asked to validate them.
Pricing
Pricing is structured around your qualification volume and team size. We discuss it on the first call — there is no standard rate card, because the right fit depends on how your pursuit gate is currently set up.
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